Avidue was founded in 2018 in Stockholm. Both design and manufacturing take place locally and all jewelry is in 925 Sterling Silver. The brand grew out of the ambition to both broaden and develop the existing range of jewelry. The angularity and lines of the urban environment govern the brand's design and are embodied in an abstract and constantly exploratory expression. By respecting and at the same time questioning what has been, the aim is to create a new design that leaves an impression.